Switch Media signs training deal with Riara University

By Rading Biko,

Switch Media Limited has signed a Memorandum of Collaboration with Riara University, that aims at providing high-quality education and training in Kenya.

The deal focuses on four areas, with the main one being training geared towards equipping graduates from the university with industry-based skills.

L-R : Dr Joy Mueni, Head of Comms & Multimedia Journalism, Susan Ng´ong á , COO,Switch Media , Prof Robert Gateru ,Vice-Chancellor of Riara University and Dr Abbas Gullet, the CEO of Boma Pan African Ltd.

“This collaboration is very good as it will help bridge the gap between skills acquisition and theoretical background of communication,” said Dr Abbas Gullet, the CEO of Boma Pan African Ltd. during the signing ceremony.

Speaking during the event, the Vice-Chancellor of Riara University, Prof Robert Gateru said the collaboration will greatly augment the objectives of Riara University.

“We believe in producing employable, entrepreneurial, and ethical graduates. 50 percent of our students get employment or create their own business before they graduate, while over 93% manage to find something to do within one year of graduation”.

The collaboration will be housed and implemented by the Communication and Multimedia Journalism department of Riara University, where students will be exposed to the rigours of working in a multi-faceted studio.

Additionally, the learners will benefit from internships and an opportunity to take part in the gig economy by producing and selling their own commercially viable content.

Switch Media Limited is one of the arms of the Boma PanAfrican Ltd, the commercial arm of the Kenya Red Cross Society.

Switch TV is a brand under Switch Media Limited, was rated as the leading youth channel in Kenya before transitioning to the Audio Visual and Digital space in January 2022, has robust talent and a fully equipped production studio.

Switch Media Limited has also introduced Training as the third facet of its operations. It is based on this new foray that this Memorandum has been signed.